In October 2014, we officially opened our doors for business. In a short time, we have accomplished incredible things, thanks to the dedication of our Market Partners, the enthusiastic support of our VIP Customers and one-of-a-kind home office staff.

A first-generation direct-sales entrepreneur, Sr. Luis is passionate about inspiring new generations of entrepreneurs.

Sharing his own rich experiences and passing down the wisdom for making life better for others is truly one’s life’s best work.

After launching a very successful direct selling company in Latin America, Sr. Luis and Ray Urdaneta, his son, co-founded ALCORA GROUP which would ultimately lead to MONAT.